It's not what I have[.] It's what I have to give. A blog about resources--gaining, giving, and sharing.

16 May 2011

I Am Nobody

7:24 AM Posted by steve flores 1 comment
I follow Seth Godin’s blog and I highly recommend subscribing to receive his blog updates by email.  The guy is very pithy and I enjoy his writing style.  He writes from a business/entrepreneurial perspective.  And, although I’m not an entrepreneur, at least not yet, I find certain posts have what I call, “crossover principles” – posts that have personal or spiritual implications, not necessarily tied to business.  Seth’s post on May 10th was one of those.  I’ve copied it below. 

Nobody wears a watch any more.
Nobody wears a tie either.
Nobody shops at a bookstore, at least nobody I know.
The market of nobody is big indeed. You can do really well selling to nobody if you do your homework. In fact, most companies selling to nobody outperform those that are trying to sell to everyone.

I love that thought – marketing to “nobody”!  It is not a new thought, actually.  In Romans 9:25, Paul referenced God’s words written in an Old Testament book called Hosea, “I’ll call nobodies and make them somebodies; I’ll call the unloved and make them beloved. In the place where they yelled out, “You’re nobody!” they’re calling you “God’s living children.” (The Message)

God is marketing to “nobodies”.  Okay, "marketing" may not be a good term, but He does love nobodies.  Jesus surrounded himself with a group of nobodies.  And the Sermon on the Mount?  There were a bunch of nobodies listening to Him.  I am nobody.  And what I love about Seth’s idea and God’s way of "marketing" to me is that it’s incredibly personal and unique.  God did His homework to reach me…and it worked. 

Be strategic.  Be specific.  Be personal.  Be unique.  Be authentic.  Be genuine.  Get to know the nobodies and help them become somebodies.  Be about reaching nobodies.